Crowdfunding is an attractive way to raise money and as a result sole inventors and established businesses are taking advantage. They forgo traditional methods of fundraising like applying for bank loans or finding angel investors. What’s alluring about crowdfunding is how backers interact with the campaign, therefore feeling more invested in the product. It’s more than a donation. The donator’s voices are heard, they spread the word, and their feedback is accepted. Below are the successful crowdfunding campaign videos we produced.
In 2016 we produced videos for campaigns that debuted on Kickstarter or IndieGogo and due to our positive experiences, we wrote a blog titled 6 Tips To Make Your Product Crowdfunding Video Succeed.
We are visual people and a successful crowdfunding campaign relies on a professional video. That’s what our video production team specializes in, and we bring expertise in compelling storytelling to products we believe in and deliver a video that will be an asset for a campaign.
Apollo 7
The challenge of launching a new product is distinguishing it in the market and branding firm Vanson & Associates approached us to produce a video for the wireless Bluetooth earphone Apollo 7 by Erato Audio. As a result, the completed video provided technical details and used testimonials to convey the product’s features.
The campaign asked for $88,888 and crowdfunding raised over $500 thousand. The video we produced became a valuable asset that showcased the product through cinematic visuals and audio.
Muse 5 & Rio 3
Months after the success of Apollo 7, Vanson & Associates approached us to produce a video for Erato’s latest product, Muse 5 and Rio 3. Both of these products included the advanced features of Apollo 7, but at a lower price.
The lifestyle and the benefits of wireless audio was the focus for the Muse 5 and Rio 3 video. At the end of the campaign Erato raised over $800 thousand after asking $50,000 and in conclusion, the set of successful crowdfunding campaign videos we produced proved to be a valuable asset.
HyperDrive
In the fall of 2016 Apple announced and released the newest MacBook Pro laptops consequently leading to fanfare and criticism. The concern for buyers was the removal of standardized ports many were accustomed to. The campaign for HyperDrive, an all-inclusive dongle, improved that product release.
Sanho Corporation contacted us to produce a video for HyperDrive. The video showcased the product as an efficient and less expensive accessory. With an eye catching aesthetic, the completed video demonstrated the product’s capabilities. The goal set was for $100 thousand and this project became one the most successful crowdfunding campaign videos we produced. The final tally was $1.84 million.
Wrapping Up The Campaign
It’s our job to realize the vision of the product the company is promoting and due to our knowledge of visuals and audio, we are at the pinnacle of offering high production value to campaign videos.
The three successful campaigns are an example of the several that surpassed their goal. Through these endeavors we’re forging relationships with companies and developing a repertoire. Here at Mac House we deliver promising videos that are valuable assets for campaigns and therefore marketing.
